Rob Gronkowski's success with the New England Patriots has given the Gronkowski name fame among football fans and broader recognition through corporate endorsements. He and his family want to make a similar impact in the fitness business. Fitness has always been a family passion for the Gronkowskis, who have roots in the equipment distribution space dating back to 1990. The latest expansion on that passion is Gronk Fitness Products, a line of commercial grade performance fitness products built for sports performance facilities and home gyms. Rob serves as the face of the brand. "During the 2014 (football) season, my family and I were talking about making the Gronk line and said if my team wins the Super Bowl, we are going to create the line," Rob Gronkowski told Club Industry. The Patriots defeated the Seattle Seahawks in Super Bowl XLIX in February, and the Gronkowskis started to build the line. The Gronk Fitness Products website launched this week, starting with about 25 products that include battle ropes, plyoboxes, bars, attachments, bumper plates, rubber dumbbells, Swiss bars and power sleds. "We want to specialize in equipment for athletes training to become more explosive," Rob said. "Our products are commercial-grade quality, but we also wanted them to be at a price point that works for the home as well. We want to develop into the leading sports performance fitness equipment company." The family's history in the fitness equipment business began with Rob's father, Gordy, who is president of G & G Fitness Equipment, a 14-store fitness equipment dealership founded in Buffalo, New York, in 1990. Gordy told Club Industry that a factor for launching Gronkowski Fitness Products was the opportunity to sell outside of G & G Fitness' current markets in the Northeast. G & G Fitness owns stores in New York, Pennsylvania and Ohio, and recently expanded commercially with Life Fitness into Michigan and New England.